by Anchal Narang | Oct 29, 2024 | Amazon, Blog Posts
Introduction In today’s competitive digital advertising landscape, tracking Return on Ad Spend (ROAS) is essential for marketers seeking to maximize ad budget efficiency and drive profitable growth. ROAS is a critical metric that reveals how much revenue is generated...
by Anchal Narang | Aug 14, 2024 | Amazon, Blog Posts
Introduction Amazon has become a digital marketplace behemoth, making it essential for businesses to effectively leverage its advertising platform to reach customers. As competition intensifies, traditional advertising strategies may fall short. Enter Artificial...
by Anchal Narang | Jul 11, 2024 | Amazon, Blog Posts
Introduction When selling on Amazon, one of the most important decisions a seller can make is how to fulfill their orders. The two primary options are Amazon FBA (Fulfilled by Amazon) and Amazon FBM (Fulfilled by Merchant). Each has its own advantages and drawbacks,...
by Anchal Narang | Apr 16, 2024 | Amazon, Blog Posts
What is EBC or A+ Content? Amazon A+ content or EBC is a feature that allows brand owners and Amazon sellers to enhance their product descriptions with visually rich content such as images, text overlays, comparison charts, and more. This upgraded Amazon product...
by Anchal Narang | Mar 22, 2024 | Amazon, Blog Posts
TLDR; Amazon SEO involves optimizing Amazon product listings to improve visibility and ranking in search results. Key strategies include thorough keyword research, crafting optimized product titles and descriptions, leveraging backend keywords, optimizing product...
by Anchal Narang | Mar 6, 2024 | Amazon, Blog Posts
TLDR; Listing products on Amazon Seller Central requires creating an optimized Product Listing Page, understanding key Product IDs (GTIN, ASIN, SKU), and choosing between manual and bulk listing methods. The process involves logging in, selecting a category, entering...