Digital Marketing Training
Get trained in SEO and Paid Ads from the best minds in the industry in Chandigarh and Mohali with 15+ years of rich experience.
Our Job Focused Digital Marketing Training Curriculum
Having worked with businesses across different industries, our focus is on teaching practical, real-world skills that students can actually apply in jobs, internships, freelancing, or their own businesses.
Course Description
Launch your career in Digital Marketing with practical training in SEO & Google Ads designed for students, freshers, and aspiring marketers. This industry-focused course combines real-world projects, live tools, and hands-on learning to help you build job-ready skills in one of the fastest-growing industries today.
Students from Chandigarh, Mohali, Panchkula, and nearby areas can learn directly from working professionals and gain practical exposure to modern digital marketing strategies used by businesses and brands.
Colleges, institutes, and training centers across the Tricity region can also partner with us for student workshops, campus training programs, and exclusive group discounts for their students.
Course Content
SEO & Digital Marketing Foundations (2-3 Months)
1. Introduction to Digital Marketing
- Digital Marketing Basics
- Organic vs Paid Marketing
- Search Engine Fundamentals
- Customer Journey & Funnels
2. Website & WordPress Basics
- Domain & Hosting
- WordPress Introduction
- Website Structure
- Mobile Optimization
- Speed & Performance Basics
3. SEO Fundamentals
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO Basics
- Google Ranking Factors
4. Keyword Research
- Search Intent
- Keyword Research Tools
- Competitor Analysis
- Long Tail Keywords
- Keyword Planning
5. On-Page SEO Optimization
- Title Tags & Meta Descriptions
- Heading Structure
- SEO-Friendly URLs
- Internal Linking
- Image Optimization
- Content Optimization
6. Technical SEO
- XML Sitemaps
- Robots.txt
- Indexing & Crawlability
- Core Web Vitals
- Canonical Tags
7. Local SEO
- Google Business Profile
- Local Citations
- Maps SEO
- Reviews Optimization
- Local Keyword Strategy
8. Content Marketing
- SEO Content Writing
- Blogging Strategy
- Topic Clusters
- AI Tools for Content
- E-E-A-T Principles
9. SEO Tools & Analytics
- Google Search Console
- Google Analytics 4
- SEO Audits
- Performance Tracking
- Basic Reporting
10. Practical SEO Training
- Live Website Optimization
- Keyword Research Projects
- SEO Audit Practice
- Content Optimization Exercises
Advanced Google Ads (1.5 - 2 Months)
1. Google Ads Fundamentals
- Introduction to Google Ads
- Account Structure
- Campaign Types
- Budgeting Basics
- Bidding Strategies
2. Google Search Ads
- Search Campaign Setup
- Keyword Match Types
- Ad Copywriting
- Negative Keywords
- Ad Extensions
3. Conversion Tracking & Analytics
- Google Tag Manager Basics
- GA4 Integration
- Conversion Tracking
- Campaign Performance Analysis
4. Campaign Optimization
- Quality Score Optimization
- ROAS & CPC Optimization
- A/B Testing Basics
- Budget Scaling Strategies
5. Practical Google Ads Training
- Create Live Campaigns
- Keyword Planning Exercises
- Ad Copy Practice
- Campaign Optimization Practice
Benefits To Students
On completing this course, the students will get benefits like:
- Regular practical training to develop the logical approach towards programming
- Training Certificate at the end of course
- Learn and create dynamic and database-driven websites
- Become Industry & Job Ready
- Interview practice & Placement Support
- Resume building support & LinkedIn Support
- Active Q and A sessions
- Special Sessions – Career counselling
- Students will have strong hands-on skills in SEO and Digital Marketing
- Focus on aptitude and logic building skills
- Learn skills to work in teams and collaborate on projects